Marketing Material for SBI PO Exam - Part 1

Marketing Material for SBI PO Exam - Part 1

Marketing

Marketing is nothing but to Tell about your product and to sell it. The technical definition is

“Marketing is the process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual's/organizational”.

There are several types of marketing are there, some of them are

Bench Marketing: The Bench Marketing is nothing but the comparison of the business processes with competitors and improving prevailing ones.

Drip Marketing: Drip Marketing is nothing but sending promotional items to Clients.

Viral Marketing: Viral Marketing is nothing but, marketing by the word of the mouth, having a high pass rate from person to. The best example for this is creating a 'buzz' in the industry.

Guerilla Marketing: Guerilla Marketing is an Unconventional marketing intended to get maximum results from minimal resources. (just remember Maximum results from Minimum resources)

Social Media Marketing: Marketing using online communities, social networks, blog marketing etc is called the social media marketing.

Direct Marketing: If the company directly reaches to the customers on a personal basis (ex : phone calls, private mailings, etc) rather than traditional channel of advertising (like TV, Newspapers, etc) then that type of marketing is called the Direct Marketing.

• Types: There are number of types in direct marketing. Some of them are……

·         Direct Mail Marketing: Advertising material sent directly to home and business addresses (This is the most common form of direct marketing)

·         Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone.

·         Email Marketing: This type of marketing targets customers through their email accounts (you might have observed them in your e mails too)

Difference between Direct and Indirect Marketings:

In Direct marketing you advertise your own products or services. But in Indirect marketing you advertise somebody else’s Product.

Ex: Example of direct marketing is Shivani Sharma… As she markets her blog on her own. Example of Indirect marketing is Katrina Kaif, as she markets LUX but she doesn’t own that company ;)

Internet Marketing: M marketing of products or services over the Internet is called Internet Marketing. It is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) and e-Marketing.

Digital Marketing: The marketing which uses digital advertising is called digital marketing. Television, Radio, Internet, mobile etc.