Marketing Material for SBI PO Exam - Part 1

Marketing Material for SBI PO Exam - Part 1

Marketing

Marketing is nothing but to Tell about your product and to sell it. The technical definition is

“Marketing is the process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual's/organizational”.

Marketing Aptitude for Bank PO and Bank Clerk Exams

Marketing Aptitude for Bank PO Bank Clerk Exams

1. In ‘Double-win’ strategy-

(a) Customer gets an additional benefit

(b) Customer gets price debate.

(c) Both customs and the sales person come out with sense of satisfaction

(d) Both (a) and (b)

Ans: (b)

Marketing Abbreviation

Marketing Abbreviation

Here are some important Abbreviations of Marketing. These may helpful to you for Bank Exams. Especially SBI Probationary Officers (PO) and Clerical Exams.

ATM – Automated Teller Machine.

BEP – Break Even Point.

BPO – Business Process Outsourcing.

CRM – Customer Relationship Management.

CNP – Cardholder Not Present.

EOQ – Economic Order quality.

FDR – Fixed Deposit Receipts.

GDP – Gross Domestic Product.

HNI – High Networth Individual.

IDRA – Industries Development and Regulation Act.

IPO – Initial Public Offering.

M & A – Mergers & Acquisitions.

MR – Marginal Revenue.

PAN – Permanent Account Number.

PIN – Personal Identification Number.

SEO – Search Engine Optimization.

SEBI – Securities Exchange Board of India.

ROA – Return on Assets.

VAT – Value Added Tax.

VAT – Value Added Tax.